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Why Nvidia's CEO Is Embracing The Zynga-Fication Of Mobile Gaming (fastcompany)

Players of the highly popular mobile game Fruit Ninja need a blade to slice
watermelons into pieces. And they need a slingshot to exact revenge on evil
green pigs in Angry Birds, and a sharp eye to match gems in Bejeweled. But
what they do not need to play such games are robust graphics cards for their
smartphones and tablets.

That hasn't slowed graphics card powerhouse Nvidia from aggressively going
after the market: Earlier this month the company launched its most robust
mobile chip yet, the Tegra 3. The chip, says CEO Jen-Hsun Huang, makes devices
it runs on "far far better than the PlayStation 2 and first generation Xbox."

Huang believes that mobile gaming will eventually become as graphically
intense as it is on PCs and consoles. Nvidia already powers 70% of non-Apple
tablets and more than a dozen smartphone models, which according to Huang is a
strong indicator that the rest of the mobile market will migrate to more
powerful graphics and not less.

"I don't expect mobile devices to be any less powerful," he says.

Of course, Huang's business depends on that prediction coming true. Nvidia
raked in $3.3 billion in revenue last ...

fastcompany

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